ABSTRACT
The aim of this project is to examine “Impact of Advertising on Consumer Purchases Decision” using Nestle Nigeria plc (Milo) as a case study, so that the relationship that exist between advertising and Milo will be analyzed. Advertising is perhaps the most conspicuous of all marketing activities this very fact has led to a widespread misunderstanding of its real scope and nature. The main objective of this study was to evaluate the impact of advertising on the consumption of “Nestle Milo” and also to find out the extend of which advertisement have succeeded in influencing the buying and consumption of Nestle Milo. Survey method was used in collecting data and this method permits the researcher to survey the respondent at their own convenience in order to find solution to problems, three (3) hypothesis were formulated and data were collected through the use of questionnaires administered. Furthermore, result obtained from the test of hypothesis show that advertising has an impact on consumer purchase decision with an impact on consumer purchase decision with a particular reference to Nestle Milo. Based on findings, it was recommended that Nestle milo Plc should improve on its advertising media, in order to have a large market share in the market of milo
ABSTRACT
The topic of the study is causes of occupational change in secretarial profession – A case study of Insti...
This work is on the inter-group relations between Ukwuani and Urhobo peo...
ABSTRACT
This research is aimed at identifying competencies required by secretaries in First Bank Niger...
Background of study
A problem for world health has been the spread of infectious diseases by hand conta...
INTRODUCTION
People who read at least seven books a year are reported to be 2.3 times more intelligent than people who r...
Abstract
Many developing countries are competing to attract foreign direct investment with a belief that it can be a tool for poverty red...
Background to Study
Education is the power that is destined to remove all artificial inequalities and l...
ABSTRACT
Managers make decision in order to choose from alternative course of action at a dynamic rate. This is do...
ABSTRACT
The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South...
Statement of the Problem
World Bank (2003) and Wilson and Wong, (2007) have reported on information technology use...